We built this website from the ground up for The Wood Crafters by Luz&Juan, an artisan woodworking business established in 2019. They specialize in handcrafted custom gifts made from reclaimed whiskey and bourbon barrels. While they already owned a domain through Square, the Calli Web Services team pointed it to their new site and integrated essential tools to keep their daily operations organized.
What We Did:
- Designed and built a custom website tailored to the artisan woodworking business.
- Transferred existing Square DNS records to point to the new site.
- Structured the website’s layout around their core handcrafted products.
- Built comprehensive contact forms connected directly to their CRM’s workflow.
- Set up ZOHO CRM, to automatically receive and organize website submissions.
- Implemented technical SEO and AEO (Answer Engine Optimization) so The Wood Crafters by Luz&Juan can be easily found via traditional search engines and AI tools.
- Added an events section with categories for easy filtering, allowing customers to see which local events they will be attending.
- Launched the site and took it live.
Why We Built This Way
A website should work for you, without you having to manage it constantly. Because The Wood Crafters by Luz&Juan already have a steady stream of customers, we integrated a CRM into their new website to keep their workflow organized and flowing. Since their existing clients often need to find them in person, the integrated events calendar ensures customers always know exactly where to shop their products locally. Our partnership continues as we prepare to build their e-commerce capabilities online
